Our Story:
65 Years of Evolution, Innovation & Environmental Leadership
From Humble Beginnings to Industry Leadership
Over 65 years ago, Serderon The Plastic Man Pty Ltd began as a paper wholesaler operating from a garage, servicing retail stores across Sydney. What started as a local operation has grown into a multigenerational business supplying packaging products to companies throughout Australia, New Zealand, and Canada.
For decades, the majority of our products were plastic-related. But as the world changed, so did we.
A New Era: Environmental Innovation
Today, Serderon Packaging stands at the forefront of the sustainable packaging revolution. We recognized early that the future of packaging isn’t just about protection and efficiency—it’s about environmental responsibility.
Through strategic partnerships in China and our dedicated in-house product development team, we’ve transformed our business model. We now concentrate on developing and supplying environmentally friendly products that meet the highest standards of performance while minimizing environmental impact.
Led by Experience, Driven by Vision
Sue Congiusta – Chief Executive Officer
With over 20 years of experience in packaging innovation, Sue leads our new product development department. Her expertise and vision have been instrumental in Serderon’s successful transition to sustainable packaging solutions. Under Sue’s leadership, we’ve developed groundbreaking products including our 100% Sugarcane Meat Trays, specialized recycled garbage bags for New Zealand, and the award-winning SM Transporter Bags for the Canadian market.
Steven Serda – Managing Director
As Managing Director and third-generation leader of Serderon Packaging, Steven brings decades of industry knowledge and a commitment to environmental stewardship. Steven has guided the company’s strategic evolution from traditional plastic packaging to innovative, eco-friendly solutions, ensuring Serderon remains at the cutting edge of industry change while maintaining the family values and customer service excellence that have defined the business for over 65 years.
Why Partner with Serderon?
Three-Generation Expertise
Our 65+ year history means we understand packaging from every angle. We’ve seen industry transformations, adapted to changing regulations, and consistently delivered solutions that work. This depth of experience is your competitive advantage.
Environmental Leadership
We don’t just follow environmental trends—we lead them. Our proactive approach to sustainable product development means you get access to compliant, innovative solutions before regulations require them.
Direct Factory Relationships
Through our established partnerships in China, we maintain strategic inventory and manage the entire
supply chain from factory to your door. This means faster delivery, better pricing, and seamless logistics.
Custom Development Capabilities
Need something unique? Our in-house product development team, led by CEO Sue Congiusta, can create specialized solutions tailored to your specific industry requirements—just like we did with the SM Transporter Bags for Canada’s hide export industry.
Regulatory Compliance Guaranteed
All Serderon products comply with current government environmental regulations. We actively support government initiatives for environmental improvement and ensure our products meet or exceed all standards.
Personal Service, Global Reach
As a family business, we provide the personalized attention and responsiveness you won’t find with large corporations—combined with the international supply capabilities and product range of a major supplier.